Archive for the ‘marketing’ Category

BlitzLocal offers a wide range of Internet Marketing services with an emphasis on LOCAL search results.  As the founder of BlitzLocal, Dennis Yu is professional, intelligent, astute in business and yet trustworthy, down to earth and personable.  If you place your business in the arms of this company, they will work hand in hand with you to achieve your goals, a return on your investment and they will make the phone ring (which is music to any business owner’s ears.)

Dennis Yu from BlitzLocal.com

Their site offers some incredible tools, freebies, articles and tutorials for small, medium, large or corporate sized business owners.  Among them are Blitz Twitterbacks, a Facebook PPC Tool, a Directory Listing App, Free SEO Primer and if your business has not established a website, you can even get a free one page site on the BlitzLocal.com domain! Now .. how is that for generosity?

In their Learning Center you can learn about 12 Deadly Mistakes You are Probably Making with Your Website.  You can also peruse the company blog, so you can keep abreast of events and news from BlitzLocal.

There are thousands of companies who claim to do SEO, PPC, Internet Marketing and web design; BlitzLocal is different because they offer customized metrics analysis and individual attention from your very own, well trained analyst who stays with you from day one and offers you personalized service any time you need it.

Ratings for BlitzLocal.com

1. Appealing to the Eye:  10

2. Easy to Navigate:  10

3. Connected Socially: 10

4. Contains plenty of graphics and media, but not overkill: 10

5.  Frequently Updated: 10

6.  Correct use of the English Language (Grammar and Spelling): 10

7.  Contains unique information: 10

8.  Contain too many conspicuous Ads: (no) 10

9.  Appeals to a wide audience:  10 (Mostly all types of businesses)

10. Worth a repeat visit:  What? With all of the freebies and info? Of course!  10

Persuasive ability is a trait every marketer seeks to master. However, there is one thing which will persuade people every time and if this one element is missing… you will NEVER persuade them! What is it? It is the expression of genuine interest in them! It is being a good listener, truly hearing and trying to understand them so you know what you can do to help them. People do not want to feel as though they are on a shady used car lot with some salesperson getting ready to devour them like a buzzard.

One of my mentors, Dennis Yu, has been telling me this for quite some time. I have seen him live it out. First of all, he showed a genuine interest in me… as a person.. not just as someone who was going to do business with him. I have watched him over and over taking an active interest in potential business partners, employees, employees’ families, clients and just about everyone he meets. One of my other mentors, Jeff Behrendt, lives this out as well. Both of these guys, are astute business men, but they know how to balance a sense of genuine human touch with the bottom line.

A famous psychologist by the name of Alfred Adler said, “It is the individual who is not interested in his fellow men who has he greatest difficulties in life and provides the greatest injury to others. It is from among such individuals that all human failures spring.”

Jesus even addressed this issue when he said, “You shall love your neighbor as yourself.”

An interest in other people must be sincere and not contrived. People in our communities have needs. Small business owners have needs. We should be sincerely interested in meeting their need and we should convey this interest.

So, if you want to be truly successful in marketing or any other relationship, then express a true interest in others and by all means, while you are doing that… SMILE.. because a genuine smile goes a long way toward showing your sincerity and humanity.

References: Alfred Adler in the book, “What Life Should Mean to You”
Jesus: Mark 12:28-31 New American Standard Version of the Holy Bible